YETI Presents Wild Atlantic Salmon: Restoring the Run
We are delighted to share a new short film from YETI – Wild Atlantic Salmon: Restoring the Run. The film was released on 24th July 2025 through YETI’s YouTube channel.
The creation of this film was a huge combined effort involving: YETI’s production team; the Atlantic Salmon Trust; Bywell Salmon Fishing; The Deveron, Bogie & Isla Rivers Charitable Trust; and Deveronside Fishings. It also features Atlantic Salmon Trust ambassadors, Marina Gibson and Richard Davies, as well as many other individuals who have come together to tell the important story of wild Atlantic salmon in the UK.
From the River Tyne in northeast England to the River Deveron in Aberdeenshire, and to Scotland’s far north, it covers the ways in which wild salmon connect us with family and friends, with our environment, with community and history, and the efforts underway to put this incredible species on the path to sustainable recovery.
Showcasing Project Deveron to the world
We are hugely grateful to our friends and corporate partners at YETI for showcasing Project Deveron to a huge global audience. As one of two Core Rivers currently operating in Scotland, the important work being undertaken here is helping to support wild salmon recovery at a local, national and international scale.