Partners for Change
Wild Salmon Crisis
The wild Atlantic salmon population in Great Britain is now endangered.
WHO WE ARE
Playing a pivotal role in driving wild salmon recovery
Our Partners for Change are a group of leading corporate supporters playing a pivotal role in driving wild salmon recovery. Through their significant commitment and investment, they enable ambitious, catchment-scale restoration, support innovative salmon research, and help turn long-term plans into real, measurable impact on the ground.
To find out how your business can get involved please contact our Corporate Ambassador, Mark Cockburn, at mark.cockburn@atlanticsalmontrust.org
“Our Partners for Change play an essential role in enabling us to carry out our work. Their generous, unrestricted core funding means our team can take research and restoration projects through the design and development phase, to the all-important delivery stage. We thank all of our existing partners for their valued support and welcome prospective partners getting in touch with us to start their journey.”
Mark Cockburn
Corporate Ambassador
Founded in 1824, The Macallan is renowned worldwide for its extraordinary single malt whiskies. Outstanding quality and a distinctive character reveals the uncompromising excellence pursued by The Macallan since it was established by Alexander Reid on the banks of the River Spey in north-east Scotland.
Our partnership is based on a shared spirit of sustainability and community as together we care for the extraordinary River Spey and its natural surroundings.
Partnerships with The Macallan have included bringing the extraordinary Salmon School art installation to the distillery, educating thousands of visitors about the importance of wild salmon conservation
Grosvenor’s Reay Forest Estate is a traditional rural sporting estate renowned for its excellence in conservation and the beauty of its landscape – home to the Project Laxford partnership.
Situated in Sutherland in the North West Highlands, Reay Forest is carefully managed to protect, enhance and restore its sensitive natural environment. It was recently awarded the highest ever score in Europe for land management and conservation and became the first organisation in the UK to receive a gold accreditation from Wildlife Estates.
It aims to be a leading example of sustainability within the rural economy – contributing to the economic, social, and environmental wellbeing of the local community.
The Fishmongers’ Company is one of the City of London’s historic Livery Companies, with origins dating back to the 13th century.
Today, it is a leading charitable organisation dedicated to the sustainable management of fisheries and the conservation of aquatic environments, while also supporting education, skills and community initiatives.
Our partnership with the Fishmongers’ Company runs deep – from providing significant funding for research and restoration projects, to hosting world-leading conservation conferences like Wild Salmon Connections.
The William Grant Foundation is the philanthropic foundation established by the family behind William Grant & Sons, the independent Scottish distiller whose brands include Glenfiddich and The Balvenie.
Established in 2014, the Foundation builds on the family’s long tradition of giving – supporting organisations working across Scotland in areas including the natural environment, culture and heritage.
We are extremely grateful for the significant level of support received from the William Grant Foundation, enabling us to launch large-scale restoration projects that otherwise wouldn’t get off the ground
Founded in Texas in 2006, YETI has built a global reputation for creating exceptionally durable products designed to withstand demanding conditions. With a strong focus on quality, adventure and conservation.
YETI is a long-standing supporter of the Atlantic Salmon Trust – giving significant financial support, sponsoring events, collaborating on content creation, as well as equipping our fieldwork teams with the hard-wearing equipment they need to carry out their jobs safely in remote areas.
Visit YETI’s YouTube channel to watch Wild Atlantic Salmon: Restoring the Run, filmed on Project Deveron.
Frödinflies is a leading Scandinavian fly-fishing brand founded by renowned salmon angler and fly-tier Mikael Frödin. Specialising in high-quality salmon flies, tying materials and fishing equipment, the brand is rooted in a deep passion for wild Atlantic salmon and the rivers they depend on. Alongside its products, Frödinflies is a strong advocate for wild salmon conservation and works to raise awareness of the pressures facing the species.
In 2025 the company donated €50,000 to the Atlantic Salmon Trust to support restoration work across the United Kingdom. This followed a previous donation of 500,000 SEK (€45,000) to the Baltic Salmon Fund, supporting the buyout of commercial salmon traps along the Baltic Sea coastline.
Both initiatives are financed through Frödinflies’ Wild Salmon Series – a collection of limited-edition products created to directly fund salmon conservation.
Patagonia is a global outdoor clothing and equipment brand renowned for its strong commitment to environmental responsibility and activism. Environmental action sits at the heart of the brand, with Patagonia using its business, funding and global platform to support grassroots organisations and campaigns protecting wild places, rivers and biodiversity.
We are proud to partner with Patagonia – supplier of waterproof outerwear to the Atlantic Salmon Trust, ensuring our fieldwork teams are ready to work in the remotest locations, whatever the weather throws at them.