Wild Salmon Pledge
Wild Salmon Crisis
The wild Atlantic salmon population in Great Britain is now endangered.
WILD SALMON PLEDGE
Business leadership for nature, climate and thriving rivers, coasts and seas
The Wild Salmon Pledge is a simple, meaningful commitment from businesses that want to play a visible role in tackling the nature and climate crisis.
It brings together forward-thinking businesses that recognise healthy rivers and ecosystems as essential natural infrastructure, not optional extras.
Pledgers
Publishers of lifestyle magazines and journals including the Fieldsports Journal and Trout & Salmon.
James Jones & Sons Ltd is a 5th generation family business and one of the UK’s largest and most progressive timber processing companies
BaxterStorey is a leading independent foodservice and hospitality provider, delivering chef-led, bespoke catering experiences across workplaces and industry sites in the UK, Ireland and Europe.
Led by Alastair and William Peake, TwinPeakes offers expert guided fly fishing and tuition across Scotland and some of the world's wildest fishing locations.
Lycetts is a leading UK insurance broker and financial services provider, specialising particularly in farms, estates, rural businesses, private clients and commercial insurance.
Phoenix Liability Services was formed in 2006 to provide specialist client-focused liability claims handling third party and investigation services to insurer and insured clients.
Hamilton & Inches is an independent Edinburgh-based luxury jeweller and silversmith, renowned for fine jewellery, watches, silverware and exceptional craftsmanship since 1866.
Tenzing is a growth equity investor specialising in technology and tech-enabled businesses across the UK and Europe, partnering with entrepreneurs and management teams to help ambitious companies grow and scale.
Ian Macleod Distillers is an independent, family-owned Scottish spirits company, producing a portfolio of premium Scotch whiskies, gins and other spirits, including Glengoyne, Tamdhu, Rosebank, Smokehead and Edinburgh Gin.
FishPal is an online platform for salmon and trout fishing, connecting anglers with fisheries and helping them find and book fishing across the UK and internationally.
RIPP Sporting is a specialist fly-fishing travel company, arranging bespoke fishing trips and experiences in destinations including Iceland, the Seychelles and beyond.
EWF (Experience the World of Fly Fishing) is one of Europe’s leading international fly-fishing events, bringing together anglers, brands, destinations, fly tyers, casting experts and conservation organisations from across the world near Munich, Germany.
Ghillie UK is an independent British outdoor clothing brand creating timeless, durable field and workwear for fishing, shooting and life outdoors, with 5% of its profits donated to the Atlantic Salmon Trust.
Glaze & Gordon is a British country and equestrian lifestyle brand, offering a curated range of clothing, accessories, homeware and products for country pursuits, with a strong connection to rural communities and countryside traditions.
Schöffel Fly Fishing is the specialist angling range from Schöffel Country, producing premium technical clothing for fly fishers, including waterproof wading jackets, fishing trousers, technical layers and accessories designed for performance on the river.
Farlows is British fishing and country pursuits retailer, established in 1840 and specialising in premium fly-fishing tackle, clothing and equipment for salmon, trout and other game fishing.
Sportfish is a leading UK fly-fishing retailer and teaching provider, offering specialist tackle, clothing and equipment alongside casting tuition, courses and fishing experiences.
EVERY PLEDGE MAKES A DIFFERENCE
How your support makes a difference
River & Habitat Restoration
to improve water quality, connectivity and resilience in watersheds across the country.
Climate Adaptation Projects
that help rivers, wildlife and communities cope with warming temperatures, floods and droughts.
Evidence-led Advocacy
to shape policy and unlock wider system change.