The Wild Salmon Story

Wild Salmon Crisis

The wild Atlantic salmon population in Great Britain is now endangered.

A LIFE OF TRANSFORMATION

Nature’s Greatest Lifecycle

Atlantic salmon are an anadromous, migratory fish which means they spend part of their life in the ocean but they breed and lay their eggs in freshwater.

Born in the headwaters of our rivers, juveniles spend their first few years of life feeding, growing and preparing for the epic journey to come. Once juveniles reach the ‘smolt’ life stage, their bodies transform, enabling them to transition to saltwater.

They exit our rivers and travel far into the North Atlantic to reach the rich marine feeding grounds necessary to grow to adulthood. Some will travel as far as Greenland before returning to their home rivers to spawn – an incredible round trip of over 4,000km.

Returning adults then battle their way upstream, leaping waterfalls and navigating obstacles to reach their spawning grounds, lay their eggs and create the next generation.

FOR PEOPLE

A species deeply intertwined with communities across the Atlantic

Image: Heinrich Wendel (© The Wendel Collection, Neanderthal Museum)

Historically

From the earliest days of human civilization, the ‘King of Fish’ has been revered. The ‘Abri du Poisson’, or ‘Fish Rock Shelter’ located in the Dordogne region of southwest France is a 25,000 year old paleolithic artwork depicting Atlantic salmon, carved during the Ice Age. It represents one of the oldest depictions of a fish found anywhere on Earth.

Image: Steve MacDougall

Present-day

Today wild Atlantic salmon still support an important recreational angling tourism industry, which in many countries is now almost exclusively carried out on a voluntary catch-and-release basis as people seek to maintain their spiritual connection with this iconic species but minimise their impact. Jobs, businesses and communities depend on this tourism to survive and, in many cases, now lie at the heart of efforts to restore the species.

The Future

The future of wild Atlantic salmon needn’t be one of continued decline and disappearance. It is our collective responsibility to ensure that the species can thrive once again, enabling future generations to connect with and experience one of nature’s most magical creatures.

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