Partners for Change
Our Partners for Change are a group of leading corporate supporters playing a pivotal role in driving wild salmon recovery. Through their significant commitment and investment, they enable ambitious, catchment-scale restoration, support innovative salmon research, and help turn long-term plans into real, measurable impact on the ground.
To find out how your business can get involved please contact our Corporate Ambassador, Mark Cockburn, at mark.cockburn@atlanticsalmontrust.org

Founded in 1824, The Macallan is renowned worldwide for its extraordinary single malt whiskies. Outstanding quality and a distinctive character reveals the uncompromised excellence pursued by The Macallan since it was established by Alexander Reid on a plateau above the River Spey in north-east Scotland.
The River Spey has always been a source of inspiration for The Macallan and they are proud to partner with us in our vital work to protect salmon. Our partnership is based on a shared spirit of sustainability and community as together we care for the extraordinary River Spey and its natural surroundings.

Grosvenor’s Reay Forest Estate is a traditional rural estate renowned for its excellence in conservation, leading country sports and the beauty of its unspoilt landscape.
Situated in Sutherland in the North West Highlands, Reay Forest is carefully managed to protect, enhance and restore its sensitive natural environment, considered a globally significant wildland with a rich ecology.
It was recently awarded the highest ever score in Europe for land management and conservation and became the first organisation in the UK to receive a gold accreditation from Wildlife Estates.
It aims to be a leading example of sustainability within the rural economy – contributing to the economic, social, and environmental wellbeing of our local communities.
For 700 years The Fishmongers’ Company has stood on the banks of the River Thames, playing a leading role in upholding the standards in the trading of fish and shellfish.
The Fishmongers’ Company works closely with the Atlantic Salmon Trust and its partners in The Missing Salmon Alliance. Finding solutions to the significant problems facing the UK’s Atlantic salmon populations requires an ambitious, coordinated, and evidence-based approach which is proudly part-funded by the Company’s fisheries trust.

In 2006, YETI Coolers was founded with a simple mission: build the hard coolers we’d use every day. YETI has since expanded and has never given up on its mission to build products to improve your time in the wild.

The William Grant Foundation is a funder of good causes, connected to one of Scotland’s leading family-owned businesses.
William Grant & Sons is an independent family-owned distiller with a global reach and deep Scottish roots.
The William Grant Foundation is building on a long history of philanthropy by the company and reflects an enduring commitment to helping Scotland thrive.

Frödinflies, the Scandinavian fly fishing brand known for its dedication to sustainable angling, donated €50,000 to the Atlantic Salmon Trust to support restoration work across the United Kingdom.
This follows its 2024 donation of 500,000 SEK (€45,000) to the Baltic Salmon Fund, supporting the buyout of commercial salmon traps along the Baltic Sea coastline. Both initiatives are financed through Frödinflies’ Wild Salmon Series – a collection of limited-edition products created to directly fund salmon conservation.
We are grateful to all who support the Trust
The Atlantic Salmon Trust is always keen to work with a wide range of like minded corporate, funding and research partners. If you would like to have an initial discussion on joining forces with the Trust, please contact Mark Cockburn, our Corporate Ambassador.
