A renewed rallying call for wild Atlantic salmon
We’d like to extend a huge thank you to the 150 friends, supporters and partners who joined us from around the world for Turning The Tide in London on the evening of Thursday 27th November. We hope our audience left inspired about the action we’re driving forward for wild Atlantic salmon and their environments – whether that’s through high level policy approaches, boots-on-the-ground action, or supporting catchment-scale ecological restoration projects across the country. Together we dived into the impacts of open pen salmon farming, climate change and barriers, watched short films about dam removal and the critical situation for chalk stream salmon, and together led a call to action for this irreplaceable species. Members of our team who took to the stage included our CEO – Mark Bilsby, Restoration Director – Alison Baker, Environmental Lead – Wendy Kenyon, Trustee – John Miller, and Chairman – Pedro Landale.
A big part of the event was about celebrating changemakers – exceptional individuals who are championing wild salmon through their own work – whether that’s campaigning and awareness, or pioneering new approaches to land and river management. We’d like to give a special thank you to David Allison – Head Stalker at Grosvenor’s Reay Forest Estate, Mikael Frödin of Frödinflies, and Jim Murray MBE – actor, podcaster and activist. We were delighted to publicly announce the new partnership with Frödinflies which will raise an incredible €50,000 for the Atlantic Salmon Trust.
Mikael Frödin presents our Chairman, Pedro Landale, with a cheque for €50,000 – a donation from the sales of Frödinflies’ Wild Salmon Series of rods which will help to support wild Atlantic salmon restoration efforts in the United Kingdom.
Our enormous thanks also go to Lycetts Insurance Brokers & Financial Services for sponsoring the event, and to YETI, The Gin Bothy and Baxters for generously donating raffle prizes.
From all of us here at the Trust, thank you everyone for making the evening a success. By continuing to share wild salmon stories, promote positive action and speak with a unified voice, we can turn the tide for the King of Fish.
