Community
Wild Salmon Crisis
The wild Atlantic salmon population in Great Britain is now endangered.
Engaging Communities
Wild salmon have traditionally been associated with angling, fisheries and rural river communities, but their story is much bigger than that. As an indicator of healthy rivers and a keystone species within wider ecosystems, their future matters to everyone.
We’re working to broaden the conversation around wild salmon, reaching new communities and audiences through education, events, film, art and storytelling, and creating new ways for people to connect with the species. By making wild salmon relevant beyond their traditional home, we can build a wider, more diverse community of people who understand what their loss would mean – and who want to be part of their recovery.
Building a Nature-Positive Rural Economy
Wild salmon recovery cannot happen in isolation. The rivers they depend upon flow through working landscapes, farms, estates, businesses and communities, each with their own needs and ambitions. Lasting recovery means working with the people who live and work in these places, finding solutions that deliver for salmon while contributing to wider goals for resilient landscapes, sustainable rural development and a nature-positive economy.
By bringing together landowners, farmers, crofters, industry, local businesses and communities, we work to find opportunities where nature recovery and economic prosperity reinforce one another – from healthier soils and better water management to supporting skilled jobs and more resilient communities. Our aim is not to separate conservation from the way our landscapes are used, but to make wild salmon recovery part of a shared vision for healthy, productive and prosperous places.
Inspiring the Next Generation
The future of wild salmon ultimately depends on the next generation caring about the rivers and wild places they depend on. By giving children opportunities to discover salmon, explore their extraordinary life cycle and understand the ecosystems they live in, we work to turn curiosity into a lifelong connection with nature.
Through schools visits, outdoor learning, community activities and hands-on experiences, we want young people to see wild salmon not simply as a fish, but as part of a much bigger story about healthy rivers, wildlife and our relationship with the natural world. Inspiring that connection today can help create the conservationists, scientists and custodians of tomorrow.
Co-Founders of a Global Movement
In 2025, the Atlantic Salmon Trust joined the Pacific Salmon Foundation, First Nations Fisheries Council of British Columbia and Atlantic Salmon Federation to launch International Wild Salmon Day – a shared global moment for wild salmon every year on 1st June.
Now an annual movement, International Wild Salmon Day is about building that momentum, uniting people behind wild salmon, celebrating those delivering recovery on the ground, and inspiring greater action across the world.
